Agency Life

We are celebrating Bing Design’s 10th anniversary!

10 years ago, Nick and Cris Gaskins took over ownership of the graphic design business that Bob Bingenheimer had started some 20 years ago here in Yellow Springs, Ohio. Although management has changed and trends are ever evolving, we have never lost our focus on great design, effective solutions and service, and the nimbleness that a small firm can offer.

Happy anniversary Bingers! Congratulations Nick and Cris!!

You’re invited! Bing Design is pleased to play a role in a few upcoming events in Yellow Springs that will make it your destination.

This Saturday, June 12th, don’t miss the bi-annual Yellow Springs Street Fair. Starting with a 5K run at 9:00, the 2010 Street Fair promises a day of great activity! Over 200 booths selling fine arts and crafts, clothing, jewelry, and an abundance of unique gifts, this all-day festival will have live entertainment from a variety of musicians and street performances throughout the day. The event is free, open to the public, and handicapped accessible, so come out, should be a gorgeous day!

Just a stone’s throw away from the Street Fair that same afternoon, take in the Inauguration Celebration of Antioch University McGregor’s second president, Michael Fishbein, Ph.D., at 1:00pm on their campus. As a proud supporter of the inauguration, there is limited seating, so check the website for availability.

If you are thinking it’s difficult to take in Yellow Springs in one day. The Yellow Springs Arts Council has the “experience” just for you.

The Yellow Springs Experience that is! Ten days – July 9-18 – that will feature workshops and events in a range of categories including performing arts, visual arts, tours, nature, and wellness. Events are for all ages and performances include a street carnivale. Events will be held at locations throughout the village and tickets will be available for purchase online on their website.

Yellow Springs is an eclectic village known for recreational attractions, unique shops, gourmet restaurants, lively arts and healthful living. If you aren’t able to make it out to any of these events, be sure to check out our best of Yellow Springs map!

We look to our achievements to our continued success as an agency. It has been shaping into another stellar year of graphic design, and it’s always great to see our work and our staff recognized.

Two great events – on the same day last week – honored our marketing communications and service towards our clients.

Nick attended the IABC Bronze Quill Awards. Like last year, the event combined both IABC Dayton and IABC Greater Cincinnati chapters. A keynote by James Czar and some lively entertainment provided an energetic award ceremony. Professionals were recognized with awards of Excellence and Merit; each category representing the highest level of accomplishment in business communications. The winning entries reflected the combined areas’ outstanding accomplishments in planning, execution and measurement.

Our work with Terrain SIM and Antioch University McGregor was recognized for the Award of Excellence in the Marketing Communications category of the Communication Management division. With the University’s goal of raising enrollment for the Fall semester, we conducted marketing research and used a variety of multimedia to execute the brand messaging. Messaging was represented graphically for the many facets of the campaign that included an email campaign, direct mail, social networks, and promotional items. With the effective marketing campaign approach, we exceeded the enrollment goal by nearly 10%.

Here’s a full list of Bronze Quill winners. Congratulations to all the entries!

That same evening Roger attended the Greater Dayton Advertising Association’s Mercury Awards. A ceremony honoring advertising professionals in sales and support roles.

Joyce Jones was nominated as the Best Print/Specialty Buyer. She’s that friendly voice you hear from Bing that takes our creative work and helps get the message out there. Without her production skills, quality assurance, and communication management, we’d have a hard time handling the efficient process and control point to deliver qualified product.

A list of the honorees and winners for this year.

Now that we tooted our own horn. Back to the daily task at hand, to produce award-winning marketing communications, with a friendly smile on our face.

As of 12:30 p.m. today, February 9, 2010, the snowfall total on our front porch at the Bing Design home office in Yellow Springs, OH measures 8 inches and counting….

More to come!!

Bing Design has hit the ground running. Despite the year of 2009 being so turbulent, we still provided excellent service, produced top quality print and electronic work for our clients, and created a refreshed identity for ourselves. We have put together some of our featured work for the Hermes awards coming up in February, and we invite our followers to view our portfolio showcasing many of the elements of marketing.

Not only do we look back, but we are looking forward! We have been keeping our eye on trends for the year, but the best way to predict the future, is to create it.

So, we are approaching 2010 proactively! Diving into the latest new media, engaging followers in the many channels of social networks, and collaborating with our clients to communicate trends and best practices that we feel can integrate in their respective industries. All this and still providing time for our Bingers to stay as flexible as yoga masters.

Looking back at the processes and marketing materials we have designed to take shape, we expect to have a good run with many of our valued partners and clients in the coming year.

Cheers to you 2010, we are bringing original ideas and adding value to them!