Agency Life

This is where you can find out what the Bingers are up to…

Pompey's Pillar - Glen Helen - Diehl Photography

Pompey\’s Pillar – Glen Helen – Diehl Photography

A few weeks ago Nick Gaskins, the owner of Bing Design, was discussing a project of a friend who is a teacher at Mills Lawn elementary in Yellow Springs, OH. The project was a book assignment by teachers Ms. Shelton and Mrs. Barclay for their students using an online tool called Bookemon.com which provides users of any age a way to design and create books which can also be professionally printed for a fee.

This group of students is working to increase public knowledge about the Glen Helen Nature Preserve on the north side of Yellow Springs, OH. In fact, it is the yellow springs that provide the initial water flow that both is a feature of the Glen, but is also responsible for helping to carve this geological feature. If you have never been to Glen Helen, we highly recommended you check it out! For its close proximity to the village and bike path, you’ll find a gorge with a large creek, rock formations, even a standing rock pillar like those of area like Yellowstone or the Grand Canyon. There are several hiking trails, a rock stairway near the nature center just off Corry Street with some 130 steps hewn by hand many years ago. From the Glen Helen About Us page… the Glen encompasses some 1,000 acres, has 25 miles of footpaths, features the yellow springs of Yellow Springs, some 400 year-old trees, and limestone cliffs.

This past Thursday, February 21, Mr. Starnes (aka Roger, web/print designer at Bing Design), stopped by for his first visit to Mills Lawn elementary. He met teachers Ms. Shelton and Mrs. Barclay as lunch was wrapping up and was greeted by a couple curious students in the lunch room. As lunch ended, a few classes met in the room of Ms. Shelton to meet Mr. Starnes. We discussed design, typical timeframes for making printed collateral (and what ‘collateral’ is) and talked about how things go from ‘just an idea’ to a ‘printed piece’. There were some 30+ kids during the meet-and-greet with a few questions of their own. :^)

Mills Lawn Elementary School Sign

Sign in front of Mills Lawn elementary

Following the group meeting, students broke into teams to start collaborating on their book. Some teams are creating content, others are designing the cover of the book, still others are doing research. Mr. Starnes met with the cover team to help them sketch out cover concepts for the book on Glen Helen.

After a quick online review of how Bookemon.com works, Mr. Starnes did some paper sketches showing the cover team how covers can be primarily image-based with small text for the book, or could be mostly book title text and smaller images. We also discussed the types of images the students felt most embodied the Glen as they wanted to portray it (trees, creek, animals, rocks, fish…). Each student was given a sheet of paper, and asked to do four ideas to discuss with one another after our hour in class.

Over the next few weeks, Bing will continue to work with the students and teachers to create their public awareness book on Glen Helen, and may even be printing copies. Stay tuned!

Below are some of the cool sites one can find by visiting Glen Helen. Click to visit the Glen Helen website or download a trail map…

Glen Helen Sites

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New Year DusterAs we begin a new year, most of us think about what we were able (or unable) to accomplish the previous year, and we set new goals for ourselves. Sometimes our goals are personal, like losing weight, starting to exercise, and eating better. Maybe we plan to make home improvements or spend more time with the family.

In business, we often focus on reaching more customers and selling them on our products or services. But unless we have a business that no one else has, or it is so much better than all others, it may be tough to make a big impact. Not to fear! There are myriad ways to get your company out there and get noticed by new contacts that won’t break the bank.

Here is a short list of things you can do to help promote your company:

Email Marketing – Bing works with small to medium businesses to help them reach out to current and new clients, creating awareness for their product and services. We take advantage of various online services that offer pre-made templates to simplify the process and keep it affordable. We’ve also found that creating customized HTML emails is a way to get attention and promote what you might be up to or have to offer. Costs for the various services are based on your recipient list. Costs for customizing HTML and graphics for your brand is determined by your goals.

Social Media – Many people now have their own account on Twitter, Facebook, LinkedIn, Instagram, Google+, or other popular social media sites. Why? Some like to have personal access to friends, co-workers, or staff, others just like to share with the world. Here at Bing, we know there is a real benefit to having a social media presence for your business. One, you are out there in a very public space and accessible. Two, you can use that space to attract old and new customers. Just note, social media outlets are very keen to businesses fishing for new business. Be real, be honest, join in conversations and you’ll find leads. With many sites, you can also have a small page for your business. Just be cautious about depending on these sites for all your web presence, they still own the space, not you. Most sites are free to join. Costs for strategically establishing your brand and goals is determined by your situation.

Web Site – The days of starting a small business site out with a very expensive platform and hosting package are gone. These days, reliable hosting is extremely affordable and we can help you establish a CMS site with all the contemporary bells and whistles. Bing works with clients daily to establish hosting, select and purchase a domain name(s), map out a site, and build content that is good for SEO, relevant to users, and easy for clients to edit and modify if needed. We often work with clients on monthly maintenance such as copy revisions, new content, and special offers relevant to individual branding and marketing needs.

The economy seems to be slowly progressing and growing. If you can position your company well now, you’ll be in a better place to manage new work, with less struggle to bring it in.

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A few weeks ago I was asked how do you keep up with technology and industry updates. I started naming off some resources and then thought that a more in-depth conversation or blog post would help.

Technology is constantly evolving. For this reason, it can be difficult at times to stay up to date with information technology. However, staying informed is important for a number of reasons. In some roles, it’s important to stay on top of industry news and trends – you’ll build your expertise, you’ll command the respect of your team, and you’ll be better placed to identify and take advantage of opportunities. Below are some traditional and new media sources that you can utilize to stay informed.

Traditional Sources
Trade Organizations/Networks
Your industry may have one or more trade organizations that you can join. These are useful, because they can help to keep you informed with their newsletters and publications, and they provide networking opportunities with meetings and conferences. Face-to-face networking can be one of the most rewarding ways to stay on top of industry news and trends. Often, professional relationships can develop into deep friendships, especially when you meet on a regular basis.

Trade Shows and Conferences
Trade shows and conferences are great for learning about competitors, new products, and industry trends; and they can provide ample networking opportunities. Keep in mind that you have a wide pool of people you can network with. People directly related to your industry are an obvious choice, but so are suppliers, customers, and people working in related fields.

New Media Sources
There is a plethora of industry experts using every social network imaginable. Instead of naming off my favorites to follow, perhaps those not directly related to the design field might find these sources below can help you find knowledge resources in your industry.

Blogs
Blogs like Alltop and Technorati are blog aggregators that generate all the top headlines from popular topics around the web. You can search for a specific term and get a plethora of news and recent posts that are generating discussion.

RSS Readers
Opening up each blog and spending just 10-15 minutes on each one takes a lot of effort and time that most people don’t have. So using a reader like Google Reader or Yahoo Pipes allows you to browse briefly all the blogs you would typically monitor in a day with a quick glimpse. In case you don’t know how to use an RSS Reader here is a good guide. It is matter of what is comfortable for you. Right now, Google Reader is my RSS reader of choice
Social Media
Twitter and Facebook are excellent tools to follow industry experts and knowledge resources. Searching for specific #hashtags can give you real-time updates.

For those on the go, Flipboard and FLUD are great apps to use with excellent user and mobile interfaces.

Bookmarking
Social bookmarking is a way for Internet users to share what websites they’re reading. These sites often track trends and news more accurately than news sites themselves. You can see what articles are being read and shared in real time. Social bookmarking can help you stay up-to-date with social media because people bookmark new and interesting news sources as they come out in real time. Check out StumbleUpon, reddit, and Digg.

Email
You spend a majority of time in your day sending emails. Why not get your updates through them! The Google Alerts service notifies you when resources featuring certain words are indexed by Google’s search engine. For instance, if you’re a printing rep, you might want to get notified about articles containing the words “printing industry,” or the names of your clients, your organization and your competitors. You can be notified once a day or as they happen. Links can be contained in one email, or you can get updates via an RSS feed.

The advantage to using Google Alerts is that you no longer have to surf the web looking for industry news. However, you might find that you simply get too much information this way – if this happens, tweak your settings or use a longer keyword-string, such as including a demographic like the city you live in (e.g., “Dayton marketing”).

Making Time and Sharing
The biggest thing I stress, is that it’s your time. Once you’ve identified the best sources to use, you need to schedule time to get the most from them. It’s easy to get information overload, so schedule daily or weekly time to devote to catching up, and be ruthless when it comes to sources of information. Use your best judgment about what you need to know, depending on your role, and your career aspirations. This can be challenging, especially if your day is already filled to the brim with meetings, action items, or daily commitments. But it’s important to create time in your day to devote to staying current, where you need to do this for your job.

In some situations, sharing industry news and trends with your team can create a positive learning environment, and can help everyone to grow professionally. To share information in this way, you could devote the first few minutes of your weekly team meeting to sharing relevant news and information. You could also post articles on your organization’s bulletin board or blog, or in the company newsletter.

Would love to here some of your resources to keep you informed!

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