Words

Nothing business related here – just thoughts on the building blocks of language.

Wordle
Educating your audience, or presenting to a client or manager need not be a dull task! Infographics are the shiny new craze that can turn information into social art that people won’t just remember – they’ll share.

It’s not enough to simply write about data any longer; the world wants visuals. Even outside of the box ideas like proposing via an infographic are showing how more and more people are getting creative with them, so we provided a few ideas for infographics and some great tips and tools for designing them!

Ideas for infographic formats include:

  • Timelines
  • Flow charts
  • Annotated maps
  • Graphs
  • Venn diagrams
  • Size comparisons
  • Showing familiar objects or similar size or value

Designing An Infographic
Some great tips for designing infographics:

  • Keep it simple! Don’t try to do too much in one picture.
  • Decide on a color scheme.
  • Research some great facts and statistics.
  • Think of it as a visual essay: ensure your arguments hold and are relevant.
  • Remember that it’s all about quickly conveying the meaning behind complex data.
  • Draw conclusions.
  • Reference your facts in the infographic.
  • Include your URL so people can be sure who made it.

Maybe you aren’t design savvy and infographics are something you want to create and you don’t hold own the adobe creative suite. Don’t fret! There are some real good resources out there to help you display your data, text, and other ideas graphically.

Visual.ly
If you like clever data visualizations, you’ll love Visual.ly, a startup that lets you find and make infographics with all kinds of web-based data.

The site aims to be a repository for graphically organized information on the web, as well as a marketplace and community for publishers, designers, researchers and everyday web users.

Wordle
Described as a word cloud generating “toy”, Wordle is great for giving clients or management a picture of how the brand “looks” in the public gaze. Enter in a few keywords or pop your URL into Wordle, and it’ll generate a colorful design of words often used on the site. You can customize the design to your liking. Create your own word clouds!

Google Public Data Explorer
What’s a list without a Google product? The explorer lets you choose from numerous (neatly organized) public datasets, pulled from the US Census Bureau. Or upload your own data and create infographics embeddable on websites and blogs.

Many Eyes

This IBM Research tool gives you two choices: an option to browse through existing sets of data, or use your own. The public database includes everything from population density across the U.S. to Internet browsers by popularity. If you have your own data on hand, you can upload it to Many Eyes and craft your own visualization. The best part of this tool is that you have many different options insofar as the final product, from creating a world map to a network diagram.

Give it a shot and post your results in the comments!

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Portable, wireless reading devices, or ebook readers, have been fast approaching main stream adoption since 2007 when Amazon introduced the Kindle to the most recent release of the Apple iPad. Dedicated devices for reading digital books are developing the future in the publication industry. Book readers no longer need to handle a big bound book to read their favorite novel, paperback, magazine, or any document for that matter.

Bing's Apple iPad

Bing's Apple iPad

We have been doing some extensive “hands-on” research with our own Kindle and Nick’s recent acquisition of an Apple iPad. Angela has learned how to convert basic HTML with Cascading Style Sheets (CSS) into ebook format. She has been formatting documents ranging from a few-hundred-page paperback books to magazine articles to white papers and PowerPoint presentations with complex content, which may consist of images, tables, and graphs.

For the consumers there are many benefits for converting or using ebook readers. Here we highlight a few below:

  1. Ebooks are portable. You can carry an entire library on your device!
  2. The user can get instant access to scores of ebooks just by downloading it from the internet without waiting days and days for delivery of the book.
  3. The price of ebooks is much less than any of the paper books as the costs of printing, shipping and distribution is almost eliminated.
  4. The feature of hyperlinks gives the user the ability to shift to any section of ebook they want.
  5. The user has the ability to choose the font that they like. From adjusting the font size to margin size to line spacing.
  6. Ebooks are searchable. You can quickly find anything inside the book. Ebooks are globally searchable.
  7. Ebooks make reading accessible to persons with disabilities. Text can be re-sized for the visually impaired. And for the hearing impaired, ebooks are capable of a text-to-speech option.

From Angela’s perspective, there is a lot on the back end to get familiar with. Since an intuitive workflow for converting layout files into ebook format has not yet been developed, much of the process involves trial and error and researching methods from many different sources online. A working knowledge of HTML programming also goes a long way. Although a rudimentary ebook can be created without too much effort, a well-designed ebook takes quite a bit more programming know-how, time and patience.

It is having said that, ebook readers will have a larger need for a market that has seen the closing of several library branches across America. For the future of the publication industry, there will be a need for design agencies to create and optimize formats for the affluent readers.

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Recently we’ve discovered a few more Bings out there – besides Microsoft’s. There are several similar, small design agencies across the country that share our name. And, upon the release of Microsoft’s search engine, some of them are changing their names.

We’re not.

Because, our “Bing” means more than just “eureka!” It’s part of our history.

Here’s some Bing trivia for your Thursday:

Our agency was established in 1979 by Bob Bingenheimer. At that time, the agency was known as Bingenheimer Design. Bob “retired” in 2000 and sold the agency to an employee, Nick Gaskins. As the new owner, Nick shortened the name to Bing.

For more information about Bing, visit our site.

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