Talking with printers, the printed word is still alive and well, but is becoming more ‘micro-targeted’ to the audience. Variable printing allows print that is tailored specifically to reader interests. Mass customization of print products is becoming commonplace, from advertising, to your monthly bank or utility statement. Variable printing has shown that it ups the retention factor, and increases measurable feedback from the mail list.

When the economy comes back, and it will, I hope people will still like to read something they can hold on too!

I also feel that digital publications are better measurable. Analytics have been able to provide how often someone stays and read the publications and providing the user the ability to comment and be a part of the news.

Thanks for the poll results. I wonder what this will look like after the economy is on the up and up.