Sure. There are search engine optimization practices out there that you coordinate: targeting keywords in your industry, optimizing web pages and title descriptions, but let’s face it, the internet is big… real BIG, over one trillion pages. What if you don’t have the budget for an SEO strategy, you aren’t a big player in the industry or you have a small niche market that you want to advertise to?
The Google Local Business Center is a must visit for your business then. In general, it’s good to add any business to it, but certainly for businesses attempting to attract customers in their local community. As you may know, Google allows you to add your business to a directory and then enhance your profile with all kinds of information about your business, products, and services. This is a free listing and every small business should take advantage of it.
Google shows these listings when someone makes what is a geographic based search, for example “Dayton banks“. The results show in what is called the “Google 10-Box” above other listings. When someone clicks on one of these results they are taken to the profile through Google Maps. Check out Bing Design’s google listing.
Here’s a short clip showing the features Google Local Business Center added recently that can greatly benefit your small business, helping you to effectively promote, analyze trends, and cater to your niche.
Need some more advice? Check out a recent post for some simple tips you can do to improve your search results.
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