One thing that helps to unify a team of professionals at any business is maintaining a consistent level of understanding. When there are many subject matter experts throughout all levels of a business, it can often be difficult for every department to be keen to the terminology being used.

This is especially true of newer online media. There are often terms and technology that we float around, that many of our peers only partially understand, or don’t at all.

At Bing, we organize team building meetings to help cross-train each other in aspects of our work that can be a bit fuzzy. This past Friday, I gathered a group to discuss Web and Internet Marketing Terms. We looked at words and phrases we often use, and better defined them with real examples online.

We broke the meeting down into three parts:

1. User Experience
2. Internet Marketing
3. Search

For User Experience, we talked about a few popular topics such as:

• Above the Fold – CNN.com is a good example of how all significant content on the page is placed so that it is above the bottom of the browser.
• Content Management Systems (CMS) – WordPress sites are great for content creators to submit content without requiring technical knowledge of HTML.
• Cascading Style Sheets (CSS) – CSS Zen Garden where you can see the same HTML change dramatically with CSS.
• Rich Media/Web 2.0 – as you can see on CBS’s website with episodes of CSI provides examples of Social Media; Usabillity; and Viral Marketing.

For Internet Marketing, we covered keywords related to Analytics – Conversion Rates; Cookies; Cost Per Click (CPC) – as with Google Ad Words; Cost Per Impression (CPM); Impressions; Mobile Marketing; Paid Listings; and Pay Per Click (PPC).

For Search, terms such as Algothrims – discussing the “Golden Triangle” that web analysts use to define user tendencies, Crawlers/Bots/Spiders, Ranking, Search Engine Markeing (SEM), and Search Engine Optimization (SEO).

Being better informed helps a company to be more versatile and aware of opportunities to help clients and business partners achieve greater success. Need a consultation? We’d like to hear from you!

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