Bing Design

Bing Design has hit the ground running. Despite the year of 2009 being so turbulent, we still provided excellent service, produced top quality print and electronic work for our clients, and created a refreshed identity for ourselves. We have put together some of our featured work for the Hermes awards coming up in February, and we invite our followers to view our portfolio showcasing many of the elements of marketing.

Not only do we look back, but we are looking forward! We have been keeping our eye on trends for the year, but the best way to predict the future, is to create it.

So, we are approaching 2010 proactively! Diving into the latest new media, engaging followers in the many channels of social networks, and collaborating with our clients to communicate trends and best practices that we feel can integrate in their respective industries. All this and still providing time for our Bingers to stay as flexible as yoga masters.

Looking back at the processes and marketing materials we have designed to take shape, we expect to have a good run with many of our valued partners and clients in the coming year.

Cheers to you 2010, we are bringing original ideas and adding value to them!

Bing has undergone significant changes over the past year – a new logo and web site, fluctuating roles and responsibilities, shifts in the economy, and a broadening diversity of client work.

Our most recent staff change was the resignation of Melissa Blevins. She has been working virtually from a home office in Colorado Springs for the past two years and has done a fantastic job. Through her relocation and travels to Beijing, she has been dedicated and shown amazing follow through in managing clients, projects, and different timezones!

While we’ve been very thankful that we were able to extend her role with Bing after her move westward, Melissa has decided it’s time to look for other opportunities closer to home. We’re confident her professionalism will take her far. Thanks Melissa, for your commitment to Bing through the years and good luck to you in your endeavors! Take care of Martin the cat and Robert for us!

With so many changes going on, we decided to hold a roundtable to address the direction of the business, explore opportunities, and get each other’s perspectives on how things are going. Our HR consultant, Rosalie Catalano, facilitated the discussion and kept it on track through our banter. Several things stood out as we enjoyed our Current Cuisine lunches.

• We value our communication channels and enjoy working in “unstructured” structure.
• Each of us brings a dynamic value-add to their position, and we utilize each other’s strengths to explore opportunities.
• Our ability to adapt to changing needs is a company strength.
• Maintaining a healthy work/life balance is important to all of us.
• We strive to be an efficient extension of our clients’ marketing teams.

Keeping a watchful eye on things like the economy, competition, and other variables that are potential threats on the business, we feel that we have stayed the course to keep our clients satisfied as well as our internal customer. In what turned out to be a mini SWOT analysis of Bing, we seemed to come away knowing it’s not a perfect company, but it has unique strengths that we all contribute to.

We were wondering how the new bing.com web search would affect our business once it was released. So far, one result has been that we’re turning into a third-party sounding board. Here are some of the comments we’ve received through OUR web contact form at bingdesign.com…

I constantly mistype weather making it weatehr or something similar, when I search for the word it suggests weather even if it was mistyped in the search results but if you could show on the suggested pull down list correctly spelled words if its not a recognized word to help me catch the typos before waiting on the search you could speed up my search time.

When a subject is typed into the search space and the enter is hit, one does not like to have to do it twice becuae someone programed the computer to make it happen that way. I could care less about the first group of crap that po’s up, I want the subject and do not want to have to hunt for it. That is why I do not, and my friends who come over and use my computers will no longer do so. Thank you so much for that one. Try Harder Please.

nice job, found out about this site in business week, search brings up different sites that I really do appreciate you finding for me, nice to see microsoft kicking some butt.

I attempted to use Bing to do two simple searches. First, the names and contact information of Motels, Hotels etc in Gladwin, Michigan. It produce what I would call garbage information. One of the facilities that it came up with is for sale and is not even open. Second, I asked for Multuple Sclerosis and known recognized treatments. I was looking to see if you had the material that i could get from my local library. The library has access to articles and medical journals from all over the world. The material that I saw listed did not include very much data from outside the United States. The British have a great deal of data and studies done over the past 50 years that do not even mention. Some of it includes studies done on things like Greek Extra Virgin Olive oil done in the 1960’s which turned out to be quite effective. Best of luck with the site. It appears today that some tweeking is in order.

is Pakistan not a country to live.com name was cooler bing is kool but not cooler ur website is cooler but why is no name of pakistan in ur countries list we r better than india plz put Pakistans name on it we r better than middle eastern countries as well google has a pakistani google why not bing

Hello, I just want to thank you all for creating an awesome online seach engine – bing.com. I have been a big Google fan for many years, but ever since I discovered bing.com a while ago I have transfered over – making Bing my #1 online seach engine. I discovered bing.com through a friend and now I have all my family, friends, and co-workers hooked on this site. It has gotten so bad at work that now we all have it as our Internet homepage. I love everything about Bing. It is easy, quick, better results, and has other cool features, which include the \”Popular now\” links. And the best thing about it all – I can access it at any time and still get great results, without error messages. As a student and as an employee, I definately appreciate this site. Great job guys! I will definately speak to my friends at school and work to give Bing.com a try. But I am most convinced that once they try it – they too will be hooked. Keep up the good job. I look forward to this site\’s future success. As I tell my friends, GO BING.COM!!

I’m a programmer and the search on your site doesn’t work. I typed in ‘What color is a blue car’ and the results were complicated and didn’t make sense.

I HAVE NOT BEEN ABLE TO DOWNLOAD THE BING TOOL BAR. I HAVE TRIED 3 TIMES

Please forward to the president or marketing director. I\’m a producer and have a cool song called BING  DING, it would be great for marketing your co. contact me for a licensing deal please. check the song out at cdbaby.com/cd/joeswampdawghenry

A broad spectrum of suggestions can spark some interesting conversations around the water cooler. Join the crowd and let us know what YOU think of the new search engine too.

You might be looking at the logo to the right and thinking, “Did Bing Design re-brand their logo again!?” No, we are happy with the way our logo turned out. But what you’re seeing is Microsoft’s identity for Bing, a new search engine.

To stay competitive with Google’s dominance in online searching, Microsoft has positioned Bing as a “Decision Engine”.

We have all heard when you need to look something up, to “google” it. In fact, google was added a few years ago to the Merriam-Webster Dictionary as a verb. Interesting point #1: I wonder why it’s not included as a noun too – isn’t a google a one with a hundred zeros after it? Interesting point #2: I see that Microsoft is already trying to verb-ilize ‘bing’ also.

Microsoft’s marketing gurus hope that Bing will evoke the same feeling as the sound – the ringing of a bell that signals the eureka moment when a search leads to an answer. The name is meant to conjure “the sound of found” as Bing helps people solve complex tasks.

Bing (the other one) seems to be focusing on searches related to:

• Making a purchase decision
• Planning a trip
• Researching a health condition
• Finding a local business

A “cherries-to-cherries” comparison of that Bing and this Bing shows a few similarities:

• We help clients make marketing decisions that meet their needs and fit their budget.
• We assist you with team outings. Yellow Springs is great place for a trip.
• We provide communication audits that help determine the health of your marketing efforts.
• We can localize your message in the new sense of the word – through social media communities.

So there you have it. The skinny about the Bing that’s been around for years, and that new startup from Microsoft…

This is a the beginning of a four-part series related to Bing Design’s focus on Branding, Interacting, Marketing, and Persuading.

The origin of brand dates back to cattle farming. A branding iron is a tool which uses the process of pressing a heated metal shape against an object or livestock with the intention of leaving a mark. A brand may consist of a letter, numeral, symbol, character or a combination of these. Branding irons are considered the trademark to prove ownership.

But, the use today isn’t really that different. Yes, brands are normally trademarked and anything from the product, service, brochure and people will have this brand somewhere on it to prove ownership, but the word brand is still often misused. A brand is a collection of symbols, experiences and associations connected with a product, a service, a person or any other artifact or entity.

But simply, a brand is how a person feels about you. It is about getting your prospects to see you as the only one that provides a solution to their problem. It’s their emotional interaction from the moment your brand provides the level of value, quality, and service that can engage your consumer.

Test your own brand: Spread all your marketing materials out on your conference table. Now, cover the logo. Is there a common linking between your collateral? If not, you are missing an opportunity to build your brand equity.

Advertising that discusses only features will never be as powerful at developing a relationship compared to advertising that highlights the benefits that matter to your consumers. Relationships go much further than slapping a logo on your communications.