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Pompey's Pillar - Glen Helen - Diehl Photography

Pompey\’s Pillar – Glen Helen – Diehl Photography

A few weeks ago Nick Gaskins, the owner of Bing Design, was discussing a project of a friend who is a teacher at Mills Lawn elementary in Yellow Springs, OH. The project was a book assignment by teachers Ms. Shelton and Mrs. Barclay for their students using an online tool called Bookemon.com which provides users of any age a way to design and create books which can also be professionally printed for a fee.

This group of students is working to increase public knowledge about the Glen Helen Nature Preserve on the north side of Yellow Springs, OH. In fact, it is the yellow springs that provide the initial water flow that both is a feature of the Glen, but is also responsible for helping to carve this geological feature. If you have never been to Glen Helen, we highly recommended you check it out! For its close proximity to the village and bike path, you’ll find a gorge with a large creek, rock formations, even a standing rock pillar like those of area like Yellowstone or the Grand Canyon. There are several hiking trails, a rock stairway near the nature center just off Corry Street with some 130 steps hewn by hand many years ago. From the Glen Helen About Us page… the Glen encompasses some 1,000 acres, has 25 miles of footpaths, features the yellow springs of Yellow Springs, some 400 year-old trees, and limestone cliffs.

This past Thursday, February 21, Mr. Starnes (aka Roger, web/print designer at Bing Design), stopped by for his first visit to Mills Lawn elementary. He met teachers Ms. Shelton and Mrs. Barclay as lunch was wrapping up and was greeted by a couple curious students in the lunch room. As lunch ended, a few classes met in the room of Ms. Shelton to meet Mr. Starnes. We discussed design, typical timeframes for making printed collateral (and what ‘collateral’ is) and talked about how things go from ‘just an idea’ to a ‘printed piece’. There were some 30+ kids during the meet-and-greet with a few questions of their own. :^)

Mills Lawn Elementary School Sign

Sign in front of Mills Lawn elementary

Following the group meeting, students broke into teams to start collaborating on their book. Some teams are creating content, others are designing the cover of the book, still others are doing research. Mr. Starnes met with the cover team to help them sketch out cover concepts for the book on Glen Helen.

After a quick online review of how Bookemon.com works, Mr. Starnes did some paper sketches showing the cover team how covers can be primarily image-based with small text for the book, or could be mostly book title text and smaller images. We also discussed the types of images the students felt most embodied the Glen as they wanted to portray it (trees, creek, animals, rocks, fish…). Each student was given a sheet of paper, and asked to do four ideas to discuss with one another after our hour in class.

Over the next few weeks, Bing will continue to work with the students and teachers to create their public awareness book on Glen Helen, and may even be printing copies. Stay tuned!

Below are some of the cool sites one can find by visiting Glen Helen. Click to visit the Glen Helen website or download a trail map…

Glen Helen Sites

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You’re invited! Bing Design is pleased to play a role in a few upcoming events in Yellow Springs that will make it your destination.

This Saturday, June 12th, don’t miss the bi-annual Yellow Springs Street Fair. Starting with a 5K run at 9:00, the 2010 Street Fair promises a day of great activity! Over 200 booths selling fine arts and crafts, clothing, jewelry, and an abundance of unique gifts, this all-day festival will have live entertainment from a variety of musicians and street performances throughout the day. The event is free, open to the public, and handicapped accessible, so come out, should be a gorgeous day!

Antioch University McGregor Inauguration

Just a stone’s throw away from the Street Fair that same afternoon, take in the Inauguration Celebration of Antioch University McGregor’s second president, Michael Fishbein, Ph.D., at 1:00pm on their campus. As a proud supporter of the inauguration, there is limited seating, so check the website for availability.

If you are thinking it’s difficult to take in Yellow Springs in one day. The Yellow Springs Arts Council has the “experience” just for you.

The Yellow Springs Experience that is! Ten days – July 9-18 – that will feature workshops and events in a range of categories including performing arts, visual arts, tours, nature, and wellness. Events are for all ages and performances include a street carnivale. Events will be held at locations throughout the village and tickets will be available for purchase online on their website.

Yellow Springs Experience

Yellow Springs is an eclectic village known for recreational attractions, unique shops, gourmet restaurants, lively arts and healthful living. If you aren’t able to make it out to any of these events, be sure to check out our best of Yellow Springs map!

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We look to our achievements to our continued success as an agency. It has been shaping into another stellar year of graphic design, and it’s always great to see our work and our staff recognized.

Two great events – on the same day last week – honored our marketing communications and service towards our clients.

Nick attended the IABC Bronze Quill Awards. Like last year, the event combined both IABC Dayton and IABC Greater Cincinnati chapters. A keynote by James Czar and some lively entertainment provided an energetic award ceremony. Professionals were recognized with awards of Excellence and Merit; each category representing the highest level of accomplishment in business communications. The winning entries reflected the combined areas’ outstanding accomplishments in planning, execution and measurement.

Antioch University McGregor Campaign

Our work with Terrain SIM and Antioch University McGregor was recognized for the Award of Excellence in the Marketing Communications category of the Communication Management division. With the University’s goal of raising enrollment for the Fall semester, we conducted marketing research and used a variety of multimedia to execute the brand messaging. Messaging was represented graphically for the many facets of the campaign that included an email campaign, direct mail, social networks, and promotional items. With the effective marketing campaign approach, we exceeded the enrollment goal by nearly 10%.

Here’s a full list of Bronze Quill winners. Congratulations to all the entries!

That same evening Roger attended the Greater Dayton Advertising Association’s Mercury Awards. A ceremony honoring advertising professionals in sales and support roles.

Mercury Award Nominee

Mercury Award Nominee

Joyce Jones was nominated as the Best Print/Specialty Buyer. She’s that friendly voice you hear from Bing that takes our creative work and helps get the message out there. Without her production skills, quality assurance, and communication management, we’d have a hard time handling the efficient process and control point to deliver qualified product.

A list of the honorees and winners for this year.

Now that we tooted our own horn. Back to the daily task at hand, to produce award-winning marketing communications, with a friendly smile on our face.

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