Google

Google has released a BETA version of its Google Maps Navigation for mobile phones using Android 2.0 capability. Now users with supported devices can get from Point A to Point B with turn-by-turn navigation including voice (from user to phone and from Google to user)!

You can read about Google Maps Navigation on the Google website here: http://www.google.com/mobile/navigation/index.html#p=default.

Screen shots of the new BETA application currently on Google’s site are below:

Currently Google says that only users in the US using Android 2.0 can use this BETA application, but more to follow.

Some features listed include the following: Search in plain English, Search by voice, Traffic view, Search along route, Satellite view, Street View, and Car dock mode. Each of these features have more details and videos on the Google page above.

Very cool! Users with mobile phones can already use Google Maps on their phones now. More on Google Maps here: http://www.google.com/mobile/products/maps.html.

Sure. There are search engine optimization practices out there that you coordinate: targeting keywords in your industry, optimizing web pages and title descriptions, but let’s face it, the internet is big… real BIG, over one trillion pages. What if you don’t have the budget for an SEO strategy, you aren’t a big player in the industry or you have a small niche market that you want to advertise to?

The Google Local Business Center is a must visit for your business then. In general, it’s good to add any business to it, but certainly for businesses attempting to attract customers in their local community. As you may know, Google allows you to add your business to a directory and then enhance your profile with all kinds of information about your business, products, and services. This is a free listing and every small business should take advantage of it.

Google shows these listings when someone makes what is a geographic based search, for example “Dayton banks“. The results show in what is called the “Google 10-Box” above other listings. When someone clicks on one of these results they are taken to the profile through Google Maps. Check out Bing Design’s google listing.

Here’s a short clip showing the features Google Local Business Center added recently that can greatly benefit your small business, helping you to effectively promote, analyze trends, and cater to your niche.

Need some more advice? Check out a recent post for some simple tips you can do to improve your search results.

A hacker attack this morning, shut down Twitter, and Facebook, and Live Journal. Twitter said in its status blog that it was “defending against a denial-of-service attack.”

OK, but how was I going to let people know what I’m having for lunch? Or that the sun is finally out?

The outage began at about 9 a.m. EDT, and still had lingering access problems midday, though both Twitter and Facebook seemed to be functioning at least intermittently, giving social media addicts a collective sigh of relief.

A public-relations manager in Manhattan, said she felt completely lost.”I had to GOOGLE SEARCH Twitter to find out what was going on, when normally my Twitter feed gives me all the breaking news I need.” OH, lighten up!

Some are keeping their sense of humor.

We are hording tinned foods and begun sacrificing our pets in case this truly is the beginning of the end. We can hear looting in the streets. We can smell cars burning. We can sense peoples microblogging frustration. We are crying to ourselves. TechChuff

It’s all fun and games till WoW goes down too, and we have to fend off the hoard of zombie-men stumbling into the streets in search of cheetos and brains. Roy

What about the children?? antje wilsh

Nine months after …. a lot of babies will born! daniel

Launched nine months ago, the Google Chrome browser already has over 30 million people using it regularly – people who live on the web – searching for information, checking email, catching up on the news, shopping or just staying in touch with friends. However, the operating systems that browsers run on were designed in an era where there was no web. (Gee, I wonder who Google is talking about?! LOL)

Google has just announced a natural extension of Google Chrome — the Google Chrome Operating System.

Google Chrome OS is an open source, lightweight operating system that will initially be targeted at Netbook computers first, but will eventually port the operating system onto other computers such as laptops and desktop systems. This sort of computing is often referred to as ‘cloud-based computing‘ – meaning that your applications (and files) are not internal, but running virtually online. That means less upgrading, less software purchases. The draw-back is less control and ownership.

This new OS runs within a new ‘windowing system’ using Linux, with its key aspects being speed, simplicity and security. The software architecture is simple:

• For application developers, the web is the platform.
• All web-based applications will automatically work and new applications can be written using your favorite web technologies.
• And of course, these apps will run not only on Google Chrome OS, but on any standards-based browser on Windows, Mac and Linux thereby giving developers the largest user base of any platform.
• Designed to be fast, lightweight, you can launch and get onto the web in a few seconds.

Computers need to get better. They should just work. People want to get to their email instantly, without wasting time waiting for their computers to boot and browsers to start up. They want their computers to always run as fast as when they first bought them. They want their data to be accessible to them wherever they are and not have to worry about losing their computer or forgetting to back up files.

Even more importantly, they don’t want to spend hours configuring their computers to work with every new piece of hardware, or have to worry about constant software updates. And any time our users have a better computing experience, Google benefits as well by having happier users who are more likely to spend time on the Internet.

For some fun, have a look at this Graphic Novel
http://www.google.com/googlebooks/chrome/small_00.html

Excerpts for this post taken from an article posted by Sundar Pichai, VP Product Management and Linus Upson, Engineering Director for Google. Joyce Jones also contributed.

Hey! I’m over heeeeeeere!

When new media catches on, it spreads everywhere. And fast. Conversations about YouTube! were rare at first, but once we saw how quickly these videos loaded and how well they played, we wanted to tell all our friends about them!

We’ve experienced the same phenomenon with Flash, AJAX, Google, Twitter, Facebook, LinkedIn and nearly every type of social media you can think of. We say “ooooooh! that is COOL!” then we dive into it.

Trouble is, that while we are swimming deep in the new technology we find nifty, most of our friends are doing the same (and we all keep sharing it). The result is a saturation of media.

Ad columnist for Entrepreneur.com, Roy Williams, wrote about “Advertising Trends: Publishing Past Media Overload“. In the article, he shines a spotlight on problems we face today in advertising that have only grown worse.

The more we have to look at and react to, the harder it is to see things individually. Say we go to a sports arena and have 30-70,000 people around us … ever noticed how really tough it can be to find a buddy (or wife) in the crowd?

Flip that around: in that same arena when you leave your friends (or your husband) to go grab a bite/drink/restroom break, it’s equally hard for them to see you. Getting noticed takes a LOT of effort. (And “hey I forgot my wallet” can be a painful trek back across the crowd!)

With all the new technology we have, often being force-fed to us (see how much you get hit with on your local news station’s web site!), it is no wonder those wanting your attention (and your money), have such a difficult time reaching you.

In Roy’s article, he suggests we all spend a bit more time writing headlines to get attention, then proceed to take that reader’s attention to inform them what you can do for them.

Be fun, smart, and innovative, but make sure you can back-up your headline with reality! Find what you want to get your readers to react to, and grab their attention. They are likely reading e-mail, checking in on Facebook, sending out a Tweet, checking the team scores on ESPN and doing some online shopping. Will you be seen?

Remember, there is a lot more to advertising than a pretty picture, cool graphics, or some well-written copy. It takes a balance of it all to get noticed!