Colleges and universities are embracing social media and realizing its potential power and implications as a component of their overall marketing mix. The Internet is no longer a one-way street. Many higher education institutions are taking advantage of the new opportunities to interact with students, faculty, staff, alumni and fans.

Social media gives universities the opportunity to humanize stories of students and alumni, which can create loyalty and engage future applicants. See an example of humanizing stories here in Yellow Springs through Antioch University McGregor’s campaign called “What will your story be?”

I came across a guide called Social Media in Higher Education that reviews existing literature available in this subject area. The guide also helps readers identify implications for and against using social media and discusses best practices, recommendations, and considerations for higher education marketers.

Social networking is one aspect of social media where individuals are in communities that share ideas, interests, or are looking to meet people with similar ideas and interests.

Looking for specific examples? Here is a collection of social networks that your official college or university might use to connect with your school’s prospects, students, alumni, friends, parents or community.