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YouTube vs. Vimeo for Marketing

May 3, 2011 in Marketing & Advertising, Technology, Web & Social Media by Joe Gauder | 2 comments

Working with one of our clients, we were tasked to find a video-hosting service to promote a series of videos to enlighten the world with knowledge. The two heavyweights we were looking into to host the thought leaderships episodes were between YouTube and Vimeo.

YouTube Vimeo

From my personal perspective, YouTube is to online videos what Google is to search. However, when I think of YouTube, I think of webcam videos, product reviews, and the always entertaining pet videos. When I view channels on Vimeo, I see more creative usages of video, people with a passion for creative, and a much more artistic community.

I had to set my perspective aside to determine what service would be best for our client. Below we take a moment to examine the two hosting services and some key factors that helped us determine our video marketing strategy. In general, YouTube is really no better or worse for hosting videos than Vimeo. It’s all about how you use any given video hosting service, considering the advantages of each service in relation to the goals of publishing your videos. Let’s look at how these two stack up:

Traffic
Interesting fact: Vimeo (Nov. 2004) was founded before YouTube (Feb. 2005). Though YouTube is the more popular service for people to host their videos. In 2010, 35 hours of video are uploaded every minute to YouTube. Vimeo has over 3 million members and an average of of more than 16,000 new videos uploaded daily.

Restraints
YouTube, at the time of our reviewing of the online video hosts, would not allow videos to exceed ten minutes in length, and 2GB in size. This has since changed for most accounts, but if you are a new user, you are limited in the length of your videos to fifteen minutes in length. This can be extremely annoying, if you don’t want to have to go back and cut and edit your videos.

With Vimeo, there is no cap on the length of video that a user can upload. However, users can only upload 500MB per week with a basic account. Vimeo offers a premium account for $60/year that lifts the restriction of the 500MB upload limit to 5GB and allows for unlimited HD uploading with priority uploading over basic accounts.

Quantity or Quality?
If you’re looking purely at the numbers, YouTube is your undisputed champion. YouTube’s new content daily easily trumps Vimeo’s daily uploads. But, as the expression goes, sometimes less is more. It all depends on what you’re looking for. Quality or quantity? After all, 10% of all the videos uploaded to Vimeo are in HD. The videos are always quick and responsive and buffer incredibly fast. You don’t have to use the paid feature on Vimeo, it just means that it will take a little longer for your videos to be converted to HD.

I’ve noticed that YouTube is not great for HD videos because of how slow it causes the videos to buffer. This can be incredibly frustrating for your viewers, especially when the video keeps pausing to buffer.

The bottom line is that if you want better quality videos that buffer much quicker to put on your website or blog, then I highly recommend checking out Vimeo to host your videos.

As for actual businesses, it is a little tougher to decide. YouTube has the reach, but Vimeo has the quality. From a business perspective, there is one thing about YouTube that bothers me. Let’s say, for example, you have a link on your website to a video on your company’s YouTube Channel. Once a viewer has watched that video, a series of “related videos” appear on the screen. While this is great for the user because they can now watch more content that interests them, it is not necessarily great for me. That related content could be, and probably is, my competition. Sending a potential client from my YouTube video, to a competitor.

InterfaceAnnotations
YouTube InterfaceFrom the interface perspective, I find YouTube very cluttered, and frankly ugly. The constant ads and annoying annotations (those tacky speech bubbles that always pop up over a video) are my two pet peeve features on YouTube. Vimeo does away with both of these features and provides a simple interface for all users, however with the basic account, you do not have the ability to fully customize your player.

Where as YouTube, you have the ability to customize your Channel page to your brand or you can use YouTube to your advantage like one of my favorite examples of a company using YouTube FOR their website, BooneOakley. Check out their home page.

Now, the $64 million dollar question – which one is better for you to promote your brand? I guess this is another one of those “it all depends” scenarios. If you want to SHOW the world something you should use Vimeo but if you want to TELL the world something you use YouTube. In fact, YouTube is owned by Google and videos on YouTube tend to rank much better than any other video site. So, I do recommend still using YouTube for your video marketing efforts.

But ask yourself: Do you want to have MANY people watch your videos or do you care more about WHO is watching your videos?

After looking at some of this criteria, we decided to go with posting videos on… Vimeo AND YouTube.

Because of the sheer size of YouTube and number of users you can generally expect to get more views on YouTube than Vimeo. So if your goal is to get more people to see your video, link to both accounts via descriptions or annotations on the videos. We utilized YouTube with snippets of some of the series of thought leadership videos, but for the full “high-end” videos, we pushed all the users to the Vimeo channel based on the HD quality of videos and the length allowed.

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Create Your Own QR Codes

January 17, 2011 in Marketing & Advertising, Technology, Tips from the Experts by Joyce | Permalink

How to Generate and Read QR Code

During our weekly staff meeting, we like to utilize a few minutes to learn something new. The other week, Roger had been looking into tools to utilize for some of our web and marketing programs and came across an emerging concept called QR codes.

QR codes, or Quick Response, are great for advertisers, publishers and brands because they are connecting the physical world to the interactive world. This is an effective way to add interactivity to any print media and drive traffic. These smart codes are similar to the price barcodes found on the packaging of supermarket items, however, QR Codes hold much more information (including website addresses, text and phone numbers).

The codes are also meant to increase efficiency and reduce waste. In one click, you can direct a scanner to a mobile website, saving time and avoiding the frustrations of typing URLs into a web-browser.

Anyone with a smartphone can scan and read QR Codes with the click of a camera, and anyone with a computer can generate QR Codes themselves. Some smartphones already have a built in barcode reader, but you may need to download an app for a barcode reader.

By creating the codes, you can produce your own messages, the possibilities are endless!.

Since we are a firm of creatives, we put together our ideas for some of these possibilities:

  • Business cards – A simple and effective way to use QR codes for your own professional purposes and help contacts find you online faster. Generate one of these QR codes that will direct the user back to your website, blog, or Facebook fan page.
  • Marketing collateral – You’ve got brochures, magazines, newspaper advertisements, postcards, annual reports, press releases, whitepapers and a plethora of mediums in your marketing mix. Add QR codes to direct viewers to a landing page to more information on a product or service, stream a video, promotional deal, or a download to an audio track.
  • Conference – Use a QR code at your conference booth, sign up for a one on one session or newsletter, or during keynote presentations.
  • Events – Use QR codes during a scavenger hunt for a giveaway. A recent scavenger hunt event used QR codes that provided clues to the scanners to the next location. The winner would ultimately receive a Ford Fiesta.
  • Headstones – The most bizarre but ingenious idea that we came across is using QR codes on cemetery headstones. Create a memorial and allow visitors to get information on the deceased.

Keep in mind, if you’re going to use QR codes for your marketing, this technology is still foreign to most people. People are starting to associate the codes with action, but never assume your customers will know what to do. Make it an effort to let others know how to scan the QR code, and help instruct customers on where they can grab scanner apps.

As graphic and web designers, we would like to see these codes evolve to include more dynamic visual elements. Further testing would need to be done clarify if the codes can be silkscreened or printed on curved surfaces, but as the technology improves, we will likely see the scanner technology become more popular.

Have some more ideas? we’d love to hear from you.

Contact us to learn more:

QR Code

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Visually Appealing

October 2, 2009 in Design, Marketing & Advertising, Tips from the Experts by Joe Gauder | Permalink

It’s hard to make things easy. And, it’s even harder to be visually appealing at the same time.

In the earliest forms of advertising, copy was king. Strong use of words and typefaces would be effective in your marketing piece, but not everyone understands concepts and information at the same rate. Some people can understand messages quickly while others need help to grasp what is being said. Visual aids are a way of further explanation. Nowadays, we’re able to relay much of what we once had to explain through the written word with the use of images.

Consumers have seen themselves moving away from wordy messaging and finding that most engaging piece of advertising in a graphic or photograph. You might recall a spoof we posted about how Microsoft would redesign Apple’s iPod packaging.

The very best visuals take a complex idea or series of connected ideas and make them instantly understandable. Just the right visuals make those ideas even more memorable. Use of visual tools led to longer retention of information. Visual aids allow a speaker to use verbal and nonverbal communication to solidify the message and provide a point of reference for the mind.

Visual representations of information, or infographics, are often used to support information, strengthen it and present it while leaving the amount of explanation required to a minimum. Using appropriate visual aids are the essential ingredients. Here’s a good reference to infographics to see how effective they can be without an explanation.

So when you have an advertisement that you want to convey to your consumers, give serious thought to using accompanying illustrations that will complement what you are trying to convey.

Here’s a video from the 2008 TED Conference of Chris Jordan on how he takes raw data and depicts it in his art in a more visual language. Notice how using visuals that integrate just enough to clarify his presentation. This makes for a powerful communications combination.

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