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Internet Marketing Terminology

February 5, 2009 in Technology, Tips from the Experts, Web & Social Media, Words by Roger | 1 comment

One thing that helps to unify a team of professionals at any business is maintaining a consistent level of understanding. When there are many subject matter experts throughout all levels of a business, it can often be difficult for every department to be keen to the terminology being used.

This is especially true of newer online media. There are often terms and technology that we float around, that many of our peers only partially understand, or don’t at all.

At Bing, we organize team building meetings to help cross-train each other in aspects of our work that can be a bit fuzzy. This past Friday, I gathered a group to discuss Web and Internet Marketing Terms. We looked at words and phrases we often use, and better defined them with real examples online.

We broke the meeting down into three parts:

  1. User Experience
  2. Internet Marketing
  3. Search

For User Experience, we talked about a few popular topics such as:

  • Above the Fold – CNN.com is a good example of how all significant content on the page is placed so that it is above the bottom of the browser.
  • Content Management Systems (CMS) – WordPress sites are great for content creators to submit content without requiring technical knowledge of HTML.
  • Cascading Style Sheets (CSS) – CSS Zen Garden where you can see the same HTML change dramatically with CSS.
  • Rich Media/Web 2.0 – as you can see on CBS’s website with episodes of CSI provides examples of Social Media; Usabillity; and Viral Marketing.

For Internet Marketing, we covered keywords related to Analytics – Conversion Rates; Cookies; Cost Per Click (CPC) – as with Google Ad Words; Cost Per Impression (CPM); Impressions; Mobile Marketing; Paid Listings; and Pay Per Click (PPC).

For Search, terms such as Algothrims – discussing the “Golden Triangle” that web analysts use to define user tendencies, Crawlers/Bots/Spiders, Ranking, Search Engine Markeing (SEM), and Search Engine Optimization (SEO).

Being better informed helps a company to be more versatile and aware of opportunities to help clients and business partners achieve greater success. Need a consultation? We’d like to hear from you!

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The 5th P of Marketing

January 28, 2009 in Marketing & Advertising, Web & Social Media by Nick | 4 comments

At an International Association of Business Communicators (IABC) meeting, I was listening to a presenter develop his concept around Knowledge Management. I started thinking, we’ve all heard “knowledge is power.” If you’ve spent any time at all on the web, you probably get the picture that business culture is adapting that idea more into “sharing knowledge is power.” Essentially adding the fifth P of marketing – participation – to the original marketing mix: product, price, place, and promotion.

This is most visibly relevant to organizations externally with new technologies and communication channels like this blog. But it’s also important internally – how to communicate strategy, important project details, employee benefits, schedules, etc.

We’ve been discussing this here at Bing quite a bit lately. What are the appropriate avenues for each type of information so people can easily stay in the loop, and ultimately become more productive, efficient, and profitable?

Knowledge Management isn’t just a tech concept, it’s a business philosophy. It is an evolving set of principles, processes, and organizational structures that help people share and leverage knowledge and ideas to meet business objectives. But even in this age of web 2.0 and sharing, it’s ironically not an easy philosophy for everyone to grasp.

For example, you may be thinking, “why should I share my ideas?” You aren’t alone. Many people hold back because they:

  • are insecure about their knowledge.
  • don’t trust others with the value of information.
  • are afraid of negative consequences/feedback.
  • believe knowledge is their competitive advantage.

By sharing knowledge, you gain more than you lose. Sharing knowledge creates synergy. If I share an idea, just creating the dialogue with other associates helps me shape and improve the idea, thus benefiting from their unique insights and knowledge. So, participate! You’ll quickly sense the benefits of collaborative effort.

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Advertising in a Recession

December 15, 2008 in Marketing & Advertising, Words by Joe Gauder | 3 comments

It’s hard not to notice it and even harder not to talk about it. The economy is in a rough spot right now.

Everyday we hear of the negative impact it’s having on businesses of all sizes. Companies are being forced to cut budgets to make ends meet during the hard times. What’s usually one of the first to be slashed? Marketing!
Advertising during economic downturn is certainly not a marketer’s dream, but it also doesn’t have to be a nightmare. I recently stumbled across a bevy of articles about advertising in a recession. For the most part, the articles underscored one main point. Don’t cut the marketing budget – completely.

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