In a meeting this morning, Nick Gaskins sparked the idea for this post with one phrase:
“Innovate what we do best.”
I began to evaluate. To create a truly innovative company or idea, you must create and support an innovative environment. You also have to demonstrate a commitment to innovation.
But, you don’t have to start from scratch. You can take your current competencies and find new, creative ways to deliver even better results.
So I put together some best practices – so to speak – on how to cultivate an innovative company.
- Review technological and social trends and developments to identify opportunities for innovation (Best example is social networking on Web 2.0 or Corporate Social Responsibility.)
- Train and develop people’s capacity to innovate.
- Bring together diverse groups to develop new perspectives (People from different professional disciplines, different companies or different communities.)
- Provide tools and techniques to encourage innovation (brainstorming, mind-mapping, scenario planning or web forums)
- Offer incentives and rewards for innovation (e.g., innovation awards, competitions, challenges, published case studies, recognition for a great new idea, financial rewards for innovative suggestions)
- Be entrepreneurial (Test out innovative ideas.)
- Follow trends! Every year new trends are discussed to watch for. One that I have recently read and interested to follow is Five Digital Trends to Watch for 2009.
Even the smallest detail could have a large impact on your overall innovation.
How will you promote innovation?