Nick Gaskins

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In a meeting this morning, Nick Gaskins sparked the idea for this post with one phrase:

“Innovate what we do best.”

I began to evaluate. To create a truly innovative company or idea, you must create and support an innovative environment. You also have to demonstrate a commitment to innovation.

But, you don’t have to start from scratch. You can take your current competencies and find new, creative ways to deliver even better results.

So I put together some best practices – so to speak – on how to cultivate an innovative company.

  • Review technological and social trends and developments to identify opportunities for innovation (Best example is social networking on Web 2.0 or Corporate Social Responsibility.)
  • Train and develop people’s capacity to innovate.
  • Bring together diverse groups to develop new perspectives (People from different professional disciplines, different companies or different communities.)
  • Provide tools and techniques to encourage innovation (brainstorming, mind-mapping, scenario planning or web forums)
  • Offer incentives and rewards for innovation (e.g., innovation awards, competitions, challenges, published case studies, recognition for a great new idea, financial rewards for innovative suggestions)
  • Be entrepreneurial (Test out innovative ideas.)
  • Follow trends! Every year new trends are discussed to watch for. One that I have recently read and interested to follow is Five Digital Trends to Watch for 2009.

Even the smallest detail could have a large impact on your overall innovation.

How will you promote innovation?

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This has been a tough and emotional week for everyone at Bing. Like many businesses, we have been impacted by the downturn in the economy and I had to make the difficult decision to lay off two exceptional members of our staff. We’ll greatly miss them, and wish them the best of luck.

In addition, we have restructured our creative department and are now offering some of our higher level strategic thinking through a contractor arrangement with Todd who had been on staff as creative director. This restructuring will allow both of us to focus more tightly on our core competencies, while continuing to collaborate on key projects.

This is one of the hardest decisions I’ve had to make as the owner of Bing, but I believe it is the right decision for the company to remain healthy and productive in order to serve our clients. We have a solid team in place and the unifying factor is that we all believe in putting the customer first while continuing to provide our clients with excellent service.

If you have comments, questions or thoughts, please feel free to contact me.

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Shakespeare wrote, “O Lord, that lends me life, lend me a heart replete with thankfulness.”

In the spirit of appreciating what lends life to Bing, the staff would like to take a brief moment to say Thank You to all of our readers, clients, and supporters out there. We are thankful for you.


  • Selby – I’m thankful that I know how to read and that I don’t have any ailments or other issues that prevent me from reading or reading well!
  • Nick – I’m thankful for chaos, because it makes us think and it means we’re not stagnant. And I’m thankful to work with people who can weather chaos. Oh, and I’m thankful for low gas prices.
  • Todd – Our health and our family.
  • Laura – I am thankful for time and the opportunity that it gives me to enjoy my friends and family.
  • Cris – my health.
  • Roger – I am thankful for the blessings of health, family, being a citizen of the United States (even with the issues we face), those in the military who protect and defend this nation, the abilities I have been given, the experience of life, and for all those I count ‘friends’.
  • Linda – I am thankful that I have a family that likes to spend the holiday with me.
  • Joe – I’m thankful to be alive and healthy with the love and support from my family. Plus broadband internet, taste buds, and soccer.
  • Joyce – I’m thankful for the love and support of my family and friends … and … coffee!
  • Angela – Gin (when I’m not pregnant), sleep, chocolate. Oh, and family, health, roof over my head, blah blah blah…
  • Melissa – I’m thankful for family, for laughter, for opportunities to travel, for chocolate, and for patience (not mine – other people’s!).

What are you thankful for?

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