social media

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A hacker attack this morning, shut down Twitter, and Facebook, and Live Journal. Twitter said in its status blog that it was “defending against a denial-of-service attack.”

OK, but how was I going to let people know what I’m having for lunch? Or that the sun is finally out?

The outage began at about 9 a.m. EDT, and still had lingering access problems midday, though both Twitter and Facebook seemed to be functioning at least intermittently, giving social media addicts a collective sigh of relief.

A public-relations manager in Manhattan, said she felt completely lost.”I had to GOOGLE SEARCH Twitter to find out what was going on, when normally my Twitter feed gives me all the breaking news I need.” OH, lighten up!

Some are keeping their sense of humor.

We are hording tinned foods and begun sacrificing our pets in case this truly is the beginning of the end. We can hear looting in the streets. We can smell cars burning. We can sense peoples microblogging frustration. We are crying to ourselves. TechChuff

It’s all fun and games till WoW goes down too, and we have to fend off the hoard of zombie-men stumbling into the streets in search of cheetos and brains. Roy

What about the children?? antje wilsh

Nine months after …. a lot of babies will born! daniel

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Hey! I am over heeeeeeere!Hey! I’m over heeeeeeere!

When new media catches on, it spreads everywhere. And fast. Conversations about YouTube! were rare at first, but once we saw how quickly these videos loaded and how well they played, we wanted to tell all our friends about them!

We’ve experienced the same phenomenon with Flash, AJAX, Google, Twitter, Facebook, LinkedIn and nearly every type of social media you can think of. We say “ooooooh! that is COOL!” then we dive into it.

Trouble is, that while we are swimming deep in the new technology we find nifty, most of our friends are doing the same (and we all keep sharing it). The result is a saturation of media.

Ad columnist for Entrepreneur.com, Roy Williams, wrote about “Advertising Trends: Publishing Past Media Overload“. In the article, he shines a spotlight on problems we face today in advertising that have only grown worse.

The more we have to look at and react to, the harder it is to see things individually. Say we go to a sports arena and have 30-70,000 people around us … ever noticed how really tough it can be to find a buddy (or wife) in the crowd?

Flip that around: in that same arena when you leave your friends (or your husband) to go grab a bite/drink/restroom break, it’s equally hard for them to see you. Getting noticed takes a LOT of effort. (And “hey I forgot my wallet” can be a painful trek back across the crowd!)

With all the new technology we have, often being force-fed to us (see how much you get hit with on your local news station’s web site!), it is no wonder those wanting your attention (and your money), have such a difficult time reaching you.

In Roy’s article, he suggests we all spend a bit more time writing headlines to get attention, then proceed to take that reader’s attention to inform them what you can do for them.

Be fun, smart, and innovative, but make sure you can back-up your headline with reality! Find what you want to get your readers to react to, and grab their attention. They are likely reading e-mail, checking in on Facebook, sending out a Tweet, checking the team scores on ESPN and doing some online shopping. Will you be seen?

Remember, there is a lot more to advertising than a pretty picture, cool graphics, or some well-written copy. It takes a balance of it all to get noticed!

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Colleges and universities are embracing social media and realizing its potential power and implications as a component of their overall marketing mix. The Internet is no longer a one-way street. Many higher education institutions are taking advantage of the new opportunities to interact with students, faculty, staff, alumni and fans.

Social media gives universities the opportunity to humanize stories of students and alumni, which can create loyalty and engage future applicants. See an example of humanizing stories here in Yellow Springs through Antioch University McGregor’s campaign called “What will your story be?”

I came across a guide called Social Media in Higher Education that reviews existing literature available in this subject area. The guide also helps readers identify implications for and against using social media and discusses best practices, recommendations, and considerations for higher education marketers.

Social networking is one aspect of social media where individuals are in communities that share ideas, interests, or are looking to meet people with similar ideas and interests.

Looking for specific examples? Here is a collection of social networks that your official college or university might use to connect with your school’s prospects, students, alumni, friends, parents or community.

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