Darryl McDonald, Chief Marketing Officer for Teradata, has joined the blogosphere. Check out his musings on data warehousing here. And let us know what you think about the banner at the top of his blog…
While you’re in the tech mindframe, jump over to the Teradata Magazine blog to get some of the latest updates on everything that’s Teradata. We recently helped the client plan, establish, and generate content for this blog during their major PARTNERS User Group conference in Las Vegas. Our creative director, Todd Chaney, was invited to be a guest editor for the online publication to cover the event and create an online experience for anyone who couldn’t be there in person. Melissa Blevins and Nick Gaskins supported the effort. Be sure to click on the Flickr and Twitter links on the left side of the page to see more social media content.
We worked with Teradata to create a fun marketing tool for their newest Relationship Manager release (TRM version 6). It’s a “word of the day” widget that sits on your desktop.
Every day, it introduces a new playful vocabulary word and definition related to marketing and connecting with customers. Humor writer Dan Kendall helped us create words that poke fun at “Customer Relationship Management gone wrong.” The widget is loaded with about three months of words.
Here’s a short sampling:
Treeicide n. The act of sending catalogs to consumers who, even after receiving 4,212 copies, have yet to order a single item.
Shop and Awe n. A capitalist doctrine derived from the use of overwhelming, dominant benefits offered to consumers through CRM.
Twinge Benefit n. A consumer benefit made possible by CRM that’s so convenient and valuable, consumers actually feel a twinge of guilt about accepting it.
Ker-flop n. The sound of your unopened, poorly targeted direct mail piece hitting the trash can
Barketing n. The science of reaching out to customers with loud, broad strokes instead of pinpointing specific markets with laser accuracy; the opposite of CRM.
As one of their new corporation initiatives after separating from NCR, Teradata established the Teradata Cares program to support volunteerism and charitable contributions to the community. And one of the teams at Dayton headquarters let us in on the fun.
Our clients from the Marcom group invited us to participate in a service project to benefit Blue Star Mothers of America – a non-partisan, non-profit organization of mothers who have children serving in the military. Among other things, Blue Star Mothers create blank-inside cards that the troops are able to send back home to their wives, girlfriends, mothers, etc.
Teradata donated their time and creative talents to make cards – and many talents were revealed. We were very impressed by Julie’s organization and assembly line that ran quite smoothly, and by Sandra’s precise scissor skills.
After the service project, our friends from Teradata came out to Yellow Springs for a team-building event. We had created a scavenger hunt throughout the Village and sent teams out on bicycles to solve clues and explore one of the “Coolest Small Towns in America” (according to a recent Yahoo! Travel article).
With only one minor casualty (she survived and the bike did, too!), the scavenger hunt was won by Andrea, Sandra, and Valerie. All of the teams displayed impressive creativity and work ethics – they certainly worked well under the pressures of “friendly” competition.