trends

Bing Design has hit the ground running. Despite the year of 2009 being so turbulent, we still provided excellent service, produced top quality print and electronic work for our clients, and created a refreshed identity for ourselves. We have put together some of our featured work for the Hermes awards coming up in February, and we invite our followers to view our portfolio showcasing many of the elements of marketing.

Not only do we look back, but we are looking forward! We have been keeping our eye on trends for the year, but the best way to predict the future, is to create it.

So, we are approaching 2010 proactively! Diving into the latest new media, engaging followers in the many channels of social networks, and collaborating with our clients to communicate trends and best practices that we feel can integrate in their respective industries. All this and still providing time for our Bingers to stay as flexible as yoga masters.

Looking back at the processes and marketing materials we have designed to take shape, we expect to have a good run with many of our valued partners and clients in the coming year.

Cheers to you 2010, we are bringing original ideas and adding value to them!

In a meeting this morning, Nick Gaskins sparked the idea for this post with one phrase:

“Innovate what we do best.”

I began to evaluate. To create a truly innovative company or idea, you must create and support an innovative environment. You also have to demonstrate a commitment to innovation.

But, you don’t have to start from scratch. You can take your current competencies and find new, creative ways to deliver even better results.

So I put together some best practices – so to speak – on how to cultivate an innovative company.

• Review technological and social trends and developments to identify opportunities for innovation (Best example is social networking on Web 2.0 or Corporate Social Responsibility.)
• Train and develop people’s capacity to innovate.
• Bring together diverse groups to develop new perspectives (People from different professional disciplines, different companies or different communities.)
• Provide tools and techniques to encourage innovation (brainstorming, mind-mapping, scenario planning or web forums)
• Offer incentives and rewards for innovation (e.g., innovation awards, competitions, challenges, published case studies, recognition for a great new idea, financial rewards for innovative suggestions)
• Be entrepreneurial (Test out innovative ideas.)
• Follow trends! Every year new trends are discussed to watch for. One that I have recently read and interested to follow is Five Digital Trends to Watch for 2009.

Even the smallest detail could have a large impact on your overall innovation.

How will you promote innovation?